Brian Madden

Paris-based technologist, futurist, and speaker focused on the future of work, end-user computing, and workplace AI.

What I do

I'm a technology strategist and futurist at Citrix, where I explore how AI is transforming the workplace—and what companies can do to stay secure, productive, and a step ahead. I write regularly on Citrix.com and give talks around the world, sharing ideas about how technology is reshaping work.

Curious what I'm up to? Check out Posts & Videos for my latest writings and presentations.

My background & bio

I've spent the past 30 years immersed in end-user computing, digital workplace trends, and the evolving nature of work itself. Along the way, I’ve written six books, published more than 2,000 articles, and delivered over 1,000 talks around the world.

I launched The Brian Madden Company—best known for BrianMadden.com, our independent EUC industry site—and founded the BriForum conference, which ran for over a decade across cities worldwide. TechTarget acquired us in 2008, and I stayed on until 2016.

I’ve advised and invested in several startups, including FSLogix (acquired by Microsoft in 2018), and worked at VMware as a Distinguished Technologist in the EUC Office of the CTO from 2018–2022, leaving ahead of the Broadcom acquisition.

Originally from Akron, Ohio (Go Browns!), I’ve lived in Washington DC, San Francisco, NYC, and Seattle. I now live in Paris.

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Contact me

The best way to reach me is via LinkedIn.

See what I’ve been up to →

Check out my Latest Writing & Talks for blog posts, talks, interviews, and whatever else I’ve been doing lately.