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Brian Madden

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I'm a futurist at Citrix, where I explore how AI is reshaping knowledge work. I write regularly at citrix.com/blogs, discuss workplace AI on LinkedIn, and give talks globally on this topic. I've spent the past 31 years focusing on end-user computing, digital workplace trends, and the evolving nature of knowledge work. Along the way I've started and invested in companies, written 6 books, published more than 2,000 articles, and delivered over 1,000 talks around the world.

See the About me page for more details & contact info, and the Links & Resources page for the podcasts, people, and resources I love for AI in the workplace.

Upcoming talks

AppManagEvent Closing Keynote — AI & The Future of Enterprise Apps — Utrecht, Netherlands, 10 Oct 2025

MAICON 2025 — AI at Work: The Employees' Revolution? — Cleveland, Ohio, 14-16 Oct 2025

SHI Summit Fall 2025 — AI in the workplace: What's happening in the next 12 months — Somerset, New Jersey, 15-16 Oct 2025

The MarTech Conference — How to use AI to help your market research and planning — Online, 4 Nov 2025

Microsoft Ignite — Citrix's view on AI in the workplace — San Francisco, 18-21 Nov 2025

My latest posts & videos

Links to things I’ve been up to lately—videos of talks, blog posts, podcast appearances, and other moments worth sharing.

Blog Post LinkedIn Article Speech / Video Podcast Guest


Everyone’s wrong about why enterprise AI is failing — 27 August 2025

If AI progress stopped today, we can still transform the enterprise with what we have — 11 August 2025

AI agents are the new insider threat. Secure them like human workers. — 04 August 2025

What happens when AI agents score 100% in computing using benchmarks? — 24 July 2025

Why AI agents will use the same desktops and apps as human workers — 16 July 2025

To understand AI’s future impact, check out this playbook from 150 years ago — 08 July 2025

The 7-stage roadmap for human-AI collaboration in the workplace — 24 June 2025

Forget the model wars. The real AI race is in the workplace. — 05 June 2025

What if your CEO never sends the AI-first memo? — 28 May 2025

The Future of Work in an AI-Native World — EUCtech Denmark Keynote, 22 May 2025

Your CEO just sent a company-wide “AI-First” memo. Now what? — 19 May 2025

The desktop has dissolved. Now where does work live in 2025? — 1 May 2025

What does “AI” mean at Citrix? — 21 Apr 2025

Making sense of AI in the workplace: A starting point for leaders — 14 Apr 2025

The first BriForum conference was 20 years ago today! — 11 Apr 2025

Why I joined Citrix and what I’m excited about — 7 Apr 2025

I just joined Citrix! — 18 Feb 2025

↓ Before Citrix

The 2025 AI Revolution: Predictions & Impact — The Impact of AI: Explored, 17 Dec 2024

The Evolution and Future of End User Computing — London EUC Forum Keynote, 26 Nov 2024

EUC World Chat with Brian Madden — EUC World: Independence, 20 Nov 2024

EUC World Independence 2024: A huge success! — 24 Oct 2024

EUC Past, Present, & Future — EUC World: Independence Opening Keynote, 22 Oct 2024

Ignore that Goldman Sachs report questioning AI’s value. It doesn’t impact what’s happening in your workplace today. — 22 July 2024

Firing employees for simulated keyboard activity highlights the dangers of perverse incentives — 2 July 2024

I’ve been using Copilot for Office for months. Here’s how it works and what it can do today. — 25 June 2024

Apple Intelligence is the beginning of a slippery slope that all companies need to understand today — 18 June 2024

AI Screen Recorders + VDI: The ultimate secure, compliant, & powerful desktop? — 13 June 2024

A New Era of Workplace AI — The Impact of AI: Explored, 6 June 2024

Microsoft Recall: An analysis of the issues & prediction of the evolution of the AI workplace — 28 May 2024

Why the enterprise desktop still matters in 2024. (Hint: it’s not about apps or AI PCs.) — 22 May 2024

The AI train is leaving the station, and I feel like I missed it! — Dutch VMUG UserCon, Apr 2024

The Parisian Chronicles: Brian Madden’s Story — Let’s Talk Shop Podcast, 19 March 2024

Generative AI in the enterprise: lots of hype, little practical advice. A World AI Cannes Festival report. — 13 Feb 2024

The Consumerization of IT roars back, and this time they have AI! — 15 August 2023

A look at ChatGPT’s architecture. A lot for enterprise admins to like! — 05 July 2023

AI is more than ChatGPT — 30 June 2023

How much "help" did AI provide? We should all disclose this. — 26 June 2023

My AI journey and the links that set the stage. ChatGPT is just the beginning! — 22 June 2023

↓ Older things I still love

20 years ago today, I self-published my first book! — Jan 2022

A Eulogy for BrianMadden.com — 16 June 2020

Want to give better presentations? Read these two books — 6 March 2019

EUC: Past, Present, & Future — vEUC TechCon 2018 Closing Keynote

Is VDI Dead? VMworld 2018 — VMworld 2018