Brian Madden
I'm a futurist at Citrix, where I explore how AI is reshaping knowledge work. I write regularly at citrix.com/blogs, discuss workplace AI on LinkedIn, and give talks globally on this topic. I've spent the past 31 years focusing on end-user computing, digital workplace trends, and the evolving nature of knowledge work. Along the way I've started and invested in companies, written 6 books, published more than 2,000 articles, and delivered over 1,000 talks around the world.
See the About me page for more details & contact info, and the Links & Resources page for the podcasts, people, and resources I love for AI in the workplace.
Upcoming talks
MAICON 2025 — AI at Work: The Employees' Revolution? — Cleveland, Ohio, 14-16 Oct 2025
Microsoft Ignite — Citrix's view on AI in the workplace — San Francisco, 18-21 Nov 2025
My latest posts & videos
Links to things I’ve been up to lately—videos of talks, blog posts, podcast appearances, and other moments worth sharing.
Blog Post LinkedIn Article Speech / Video Podcast Guest
Everyone’s wrong about why enterprise AI is failing — 27 August 2025
AI agents are the new insider threat. Secure them like human workers. — 04 August 2025
What happens when AI agents score 100% in computing using benchmarks? — 24 July 2025
Why AI agents will use the same desktops and apps as human workers — 16 July 2025
To understand AI’s future impact, check out this playbook from 150 years ago — 08 July 2025
The 7-stage roadmap for human-AI collaboration in the workplace — 24 June 2025
Forget the model wars. The real AI race is in the workplace. — 05 June 2025
What if your CEO never sends the AI-first memo? — 28 May 2025
The Future of Work in an AI-Native World — EUCtech Denmark Keynote, 22 May 2025
Your CEO just sent a company-wide “AI-First” memo. Now what? — 19 May 2025
The desktop has dissolved. Now where does work live in 2025? — 1 May 2025
What does “AI” mean at Citrix? — 21 Apr 2025
Making sense of AI in the workplace: A starting point for leaders — 14 Apr 2025
The first BriForum conference was 20 years ago today! — 11 Apr 2025
Why I joined Citrix and what I’m excited about — 7 Apr 2025
I just joined Citrix! — 18 Feb 2025
↓ Before Citrix
The 2025 AI Revolution: Predictions & Impact — The Impact of AI: Explored, 17 Dec 2024
The Evolution and Future of End User Computing — London EUC Forum Keynote, 26 Nov 2024
EUC World Chat with Brian Madden — EUC World: Independence, 20 Nov 2024
EUC World Independence 2024: A huge success! — 24 Oct 2024
EUC Past, Present, & Future — EUC World: Independence Opening Keynote, 22 Oct 2024
AI Screen Recorders + VDI: The ultimate secure, compliant, & powerful desktop? — 13 June 2024
A New Era of Workplace AI — The Impact of AI: Explored, 6 June 2024
The AI train is leaving the station, and I feel like I missed it! — Dutch VMUG UserCon, Apr 2024
The Parisian Chronicles: Brian Madden’s Story — Let’s Talk Shop Podcast, 19 March 2024
The Consumerization of IT roars back, and this time they have AI! — 15 August 2023
A look at ChatGPT’s architecture. A lot for enterprise admins to like! — 05 July 2023
AI is more than ChatGPT — 30 June 2023
How much "help" did AI provide? We should all disclose this. — 26 June 2023
My AI journey and the links that set the stage. ChatGPT is just the beginning! — 22 June 2023
↓ Older things I still love
20 years ago today, I self-published my first book! — Jan 2022
A Eulogy for BrianMadden.com — 16 June 2020
Want to give better presentations? Read these two books — 6 March 2019
EUC: Past, Present, & Future — vEUC TechCon 2018 Closing Keynote