I'm a technology officer & futurist at Citrix, where I explore how AI is reshaping knowledge work. I've spent 32 years in end-user computing and the digital workplace, written 6 books, 2,000+ articles, and given over 1,000 talks globally. More about me.

My published thinking is also available as an AI-native knowledge module at brianmadden.ai.

My latest posts, videos, & interviews

• 25 Feb 2026 Understanding the cognitive stack: why your AI strategy is focused on the wrong layer
• 19 Feb 2026 What will knowledge work be in 18 months? Look at what AI is doing to coding right now.
• 17 Feb 2026 Hey creators, stop publishing content. Start publishing your second brain.
• 11 Feb 2026 Workers' "second brains" break every assumption about how we secure knowledge work
• 10 Feb 2026 I built a second brain using AI, and it's changed the way I work. THIS is the future of knowledge work.
• 4 Feb 2026 OpenClaw and Moltbook preview the changes needed with corporate AI governance
• 29 Jan 2026 Claude Cowork Shows How Unready Workplaces Are for AI Agents
• 21 Jan 2026 Everyone's worried about the wrong AI security risk
• 13 Jan 2026 The invisible 80%—what corporate-led AI transformations can't see
• 7 Jan 2026 No AI Bombshells in 2027, Just Reality Catching Up
• 6 Jan 2026 7 ways to kill IT's value to the business
• 18 Dec 2025 Workers don't want to build automations. They want to delegate.
• 16 Dec 2025 AI 2026: When Agents, Browsers, and Security Collide
• 10 Dec 2025 AI will be THE interface to knowledge work. Here's how we'll get there.
• 3 Dec 2025 IT admits workers control AI. Workers admit they use it to leave at 5.
• 19 Nov 2025 Two futurists from Citrix and Microsoft walk into a bar.
• 13 Nov 2025 Everyone wants to provide your AI. Nobody wants to help you manage it.
• 16 Oct 2025 AI in the Workplace: What's happening in the next 12 months
• 15 Oct 2025 Will AI need to operate your legacy desktop apps, or is direct file manipulation enough?
• 10 Oct 2025 AI & the future of enterprise apps
• Oct 2025 AI just created 10,000 accidental citizen developers in your company. Welcome to the post-application era!
• 17 Sep 2025 The bitter lesson of workplace AI: Stop engineering, start enabling
• 11 Sep 2025 How to Turn Employee AI Use into a Strategic Advantage with Brian Madden
• 10 Sep 2025 If AI is normal technology, boring infrastructure is your best strategy
• 2 Sep 2025 Artificial Intelligence, Real Impact: Brian Madden talks AI in the modern workplace
• 2 Sep 2025 Worker-led AI isn't shadow IT. It's shadow strategy.
• 29 Aug 2025 Friday Coffee w/ Brian Madden
• 27 Aug 2025 Everyone's wrong about why enterprise AI is failing
• 11 Aug 2025 If AI progress stopped today, we can still transform the enterprise with what we have
• 4 Aug 2025 AI agents are the new insider threat. Secure them like human workers.
• 30 Jul 2025 What's next for EUC? Brian Madden talks Futurism in the age of AI
• 24 Jul 2025 What happens when AI agents score 100% in computing using benchmarks?
• 16 Jul 2025 Why AI agents will use the same desktops and apps as human workers
• 8 Jul 2025 To understand AI's future impact, check out this playbook from 150 years ago
• 24 Jun 2025 The 7-stage roadmap for human-AI collaboration in the workplace
• 5 Jun 2025 Forget the model wars. The real AI race is in the workplace.
• 28 May 2025 What if your CEO never sends the AI-first memo?
• 22 May 2025 The Future of Work in an AI-Native World
• 19 May 2025 Your CEO just sent a company-wide "AI-First" memo. Now what?
• May 2025 The desktop has dissolved. Now where does work live in 2025?
• 21 Apr 2025 What does "AI" mean at Citrix?
• 14 Apr 2025 Making sense of AI in the workplace: A starting point for leaders
• 11 Apr 2025 The first BriForum conference was 20 years ago today!
• 7 Apr 2025 Why I joined Citrix and what I'm excited about
• Before Citrix
• 18 Feb 2025 I just joined Citrix!
• Dec 2024 The 2025 AI Revolution: Predictions & Impact
• Nov 2024 The Evolution and Future of End User Computing
• Nov 2024 EUC World Chat with Brian Madden
• Oct 2024 EUC World Independence 2024: A huge success!
• Oct 2024 EUC Past, Present, & Future
• Jul 2024 Ignore that Goldman Sachs report questioning AI's value.
• Jul 2024 Firing employees for simulated keyboard activity highlights the dangers of perverse incentives
• Jun 2024 I've been using Copilot for Office for months. Here's how it works and what it can do today.
• Jun 2024 Apple Intelligence is the beginning of a slippery slope that all companies need to understand today
• Jun 2024 AI Screen Recorders + VDI: The ultimate secure, compliant, & powerful desktop?
• Jun 2024 A New Era of Workplace AI
• May 2024 Microsoft Recall: An analysis of the issues & prediction of the evolution of the AI workplace
• May 2024 Why the enterprise desktop still matters in 2024.
• Apr 2024 The AI train is leaving the station, and I feel like I missed it!
• Mar 2024 The Parisian Chronicles: Brian Madden's Story
• Feb 2024 Generative AI in the enterprise: lots of hype, little practical advice.
• Aug 2023 The Consumerization of IT roars back, and this time they have AI!
• Jul 2023 A look at ChatGPT's architecture. A lot for enterprise admins to like!
• Jun 2023 AI is more than ChatGPT
• Jun 2023 How much "help" did AI provide? We should all disclose this.
• Jun 2023 My AI journey and the links that set the stage.
• Older favorites
• Jan 2022 20 years ago today, I self-published my first book!
• Jan 2020 A Eulogy for BrianMadden.com
• Jan 2019 Want to give better presentations? Read these two books
• Jan 2018 EUC: Past, Present, & Future
• Jan 2018 Is VDI Dead?
• 18 Nov 2010 The liquefaction of hardware
• 25 Jan 2008 Microsoft profits due to recent sales